At Àbélà® creativity is perceptive; interpreting our world through scents and telling stories from an African perspective. The creative inspiration behind the conceptual fragrance expressions of Àbélà® draws strength from its founder; Deola Paul-Inyang.
Every piece of the Àbélà® brand fabric is a product of creative thinking on a quest to unearth the true African identity; re-affirming Africa’s creative identity in a modern world. Founded in 2015, Àbélà® was inspired by chance, passion, and tenacity. Deola’s love affair with olfactory art led her to an artistic destination; leveraging the art as a medium to communicate deeper expressions of intent, thought, and purpose.
Like the music composer stringing the chords to a majestic symphony, Deola’s creative impact on each conceptual fragrance is inspired by a deep connection and interaction with the sensory expressions of people, places, moments, and memories.
THE ABELA SIGNATURE MOTIF – SYMBOLS OF OUR AFRICAN ESSENCE
10 hieroglyphs represent Àbélà®. The creative beauty and essence of Àbélà® are epitomized in its rustic signature motif. This signature is a symbol of our mark of excellence as Africans in a bold and contemporary world.
As was in Africa’s ancient paths wherein stories were passed on from generations through hieroglyphs, so is the message of our history, our present, our future, our hope, and our dreams communicated through the rustic signature motif of the Àbélà® brand.
A representation of Beauty and Feminity, the 3- pronged comb is synonymous with the Yoruba culture; a necessity for women of beauty in western Nigeria. Made of natural wood, the use of this comb dates back to ancient history and its use in other variations is not uncommon in other African ethnicities.
The importance of this comb cannot be underestimated as it is the epitome of the creation of beautiful and dazzling African hairstyles on the female “ori”; her crown of feminine beauty. Just as this comb is a sure piece to create beauty on the female crown, so does Àbélà by Scents of Africa inspire beauty for living spaces
THE MUD HUT
Dating back to the early years in Africa, people lived in mud huts with thatched roofs. These mud huts can still be found in some hinterlands across polar parts of Africa. Back then, it took the strength of 4- 8 brawn men to dig up the mud for molding into beautiful edifices for the man of the house and his household. The beautiful edifices housed a man’s abundance and wealth. Synonymous with the mud hut’s ancient regality, Àbélà by Scents of Africa connotes regal beauty and wherewithal.
The key has been widely used as a symbol for many centuries among many cultures as a representation of privileged access. In the ÀbélàTM brand symbol, the key is a symbol of open doors, the access to the power for creativity, and a vista of opportunities.
THE WATER RIVER
The Water River represents the flow of life. Rivers flow in a distinct pattern, filling the soil around them with moisture to give life to those who depend upon it. The redeeming presence of the flowing water river purifies and incites hope. Synonymous with Water River, Àbélà® inspires life and holistic living.
The Palm symbolizes sustainability and fruitfulness. Being a fruit-bearing tree, the palm sustains life for a very long time. The Àbélà® brand symbolizes the innate potential of every human to be fruitful and bear fruits that sustain the life of others.
The feather being a symbol of nobility is deserving of people of sage with profound wisdom. It is an honor and ascribing of nobility to impart the Àbélà® brand into the lives of people
FLAME OF PASSION
The flame is a representation of our passion, compulsion, zeal, creativity, and motivation to be the best of who we are. It is a constant reminder to each one of us that we should never let the flame go out on our passion to impact the lives of people in our sphere of influence. We are Àbélà®, a candle ignited to make a difference in our world with the zeal never to burn out.
The flower’s heart is meaningful in every respect. To many, it is the epitome of beauty personified in itself. Flowers are a symbol and a token of love, friendship, and affection. The flower’s heart evokes feelings that are unexpressed by words. They simply express the true essence of love in the heart of the giver. There are many things Àbélà® would love to express in words, but often times we know it is best expressed through our true essence.
A footprint in the concrete of time leaves an imprint. Indelible in its nature, we remember the footprints of the great people before us. The Indelible Footprint reminds us of the need to build our legacy for generations unborn. Embracing beautiful memories Àbélà® incites us all to leave a lasting legacy in the heart of the world.